Kerinci Seblat National Park might appear calm and tranquil, but once you explore deeper, you will find that it is overflowing with life. The park is not just home to various trees and exotic plants, as well as scenic rivers and waterfalls, but also the cultures and traditions held dear by the people.

Here, you can find beautiful, lush areas full of cassia trees. The bark of this evergreen tree is what we call Cinnamon. It takes 10 years before cassia trees can be harvested for the best cinnamon with the richest flavour. And in Kerinci Seblat, they are still harvested traditionally and sustainably. 

Cinnamon is widely used in food and drinks due to its great taste, but for thousands of years, it is also prized for its abundant medicinal benefits such as helping maintain healthy blood sugar levels and lowering the risk of heart disease. And we are lucky, because the people of Kerinci Seblat are willing to wait patiently for years to harvest the best cinnamon in the world, so that we have.